As muller puts it, this was the golden age of the modernist aesthetic in design, architecture, art, product design. Logo modernism, a new taschen book out next month by german graphic designer jens muller, is a brilliant catalog of 6,000 trademarks from 19401980. We can design your logo and identity system, but how your constituency perceives you your brand will depend on that, and everything else you do. Thematic chapters explore how text, image, and ideas distill into a symbol. Feb 11, 2016 logo modernism, a new taschen book out next month by german graphic designer jens muller, is a brilliant catalog of 6000 trademarks from. Logo modernism is a brilliant catalog of corporate. Jens muller was born in koblenz, germany, in 1982 and studied graphic design. This curious book, considered an oddity among hunters oeuvre, was long out of print, prompting collectors to search high and low for an original copy. Authored by jens muller, this new taschen publication brings together approximately 6,000 trademarks, focused on the period 19401980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Logo modernism, the taschen book, by jens muller logo. Logobook is curated by svizra, a growing community of international branding designers.
Dian hanson produced a variety of mens magazines from 1976 to 2001, including juggs, outlaw biker, and leg show, before becoming taschens sexy book editor. One thing i did not not glean before ordering is the sheer size of the volume it is a very thick book. This unprecedented taschen publication, authored by jens muller, brings together approximately 6,000 trademarks, focused on the period 1940. Across industry, media, music, and more, this farreaching collection explores the irrepressible power. Welcome to the most comprehensive catalogue of logos. All logos in this book were designed by design action collective with the exception of the logos for hrc, the black panthers, the united farm workers, and greenpeace. Think greenpeacetheir logo is just their name in a funky font. Apr 25, 20 explore the world of logos with taschen s logobook. Muller has amassed a collection of 6,000 such logos that now fill the pages of logo modernism, a new book out from taschen thats a sort of.
We personally assess every books quality and offer rare, outofprint treasures. Logo modernism is a brilliant catalog of what good corporate. This unprecedented taschen publication, authored by jens muller, brings together approximately 6,000 trademarks, focused on the period 19401980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Nov 27, 2018 its a question asked both inside and outside the boardroom, the classroom and even home alone while running your own company. As i am interested in logos, very happy with the book. Taschen s logo modernism is the definitive guide to modern trademarks. Almost limitless as a logo archive for the period, taschen s logo modernism means business about the business of good design. Ludovic houplain of paris interdisciplinary design studio h5, together with taschen, presents an. The logos featured on this site are the property of. Logo design logo design image 1 logo design image 2 logo design image 3 logo design image 4. For trendy flashy alternatives go for the taschen logo books three so far i didnt realize it only covered a certain period. If you are into really proper examples of professional, timeless logo design, try logo. Logo modernism english, french and german edition create a logo.
Ill settle for a lot and the strength of the book is that. Jun 15, 2009 ive recommended some of the best graphic design books before here on just creative design however i have not recommended logo design books before in the video below, i give an insight into 4 highly recommended logo design books along with a flip through of what you will find in each book. Logo modernism is a brilliant catalog of corporate trademarks. Everybody knows that the logo is a key branding element. Logo modernism is a brilliant catalog of what good corporate logo design looks like. The book focuses on the period between 1940 and 1980, examining modernist ideas in graphic design through documentation of close to a whopping, 6000 logos. The reference guide to symbols and logotypes by michael evamy. Logo modernism was written by jens muller and julius wiedemann and was published by taschen at the backend of 2015. I like the size of the book kinda like a handbook and it feels good in my hands when browsing through it. Although the strand in new york city was the first to have a taschen area in the u. Taschen, founded in a small comic book shop in 1980, is an international art publisher specializing in books on art, architecture, design, fashion, film, travel, and the odd sexy book thrown in for good measure. Reflections on symbols and symbolic imagery the book of symbols combines original and incisive essays about particular symbols with representative images from all parts of the world and all eras of history. A valuable resource for all the budding graphic designers out there.
Examples of fonts in use tagged with taschen east of the sun and west of the moon 2015. A new book of 6000 different logos shows that in graphic design. The highly readable texts and almost 800 beautiful fullcolor images come together in a unique way to convey hidden dimensions of meaning. Angelika taschen studied art history and german literature in heidelberg, gaining her doctorate in 1986. Authored by jens muller, the logo moderism book from taschen brings together approximately 6000 trademarks, focused on the period 19401980. Willkommen zum zweiten band unseres voluminosen logokatalogs. Logo modernism english, french and german edition pdf. Choose from over a million free vectors, clipart graphics, vector art images, design templates, and illustrations created by artists worldwide. Explore the world of logos with taschens logobook ludovic houplain of paris interdisciplinary design studio h5, together with taschen, presents an by nate bodansky. May 17, 2017 top 10 best logo books for logo designers in 2017. The logos featured on this site are the property of the respective company owner. Dian hanson produced a variety of mens magazines from 1976 to 2001, including juggs, outlaw biker, and leg show, before becoming taschen s sexy book editor.
The way logos are categorized is not exactly helpful, either. Authored by jens muller, the logo moderism book from taschen brings together approximately 6,000 trademarks, focused on the period 19401980. Thriftbooks sells millions of used books at the lowest everyday prices. In collaboration with eon productions, this trade edition of the james bond archives includes all the same stunning imagery and behind the scenes knowledge as the original xl book, just with a smaller format and a softer price tag. Oct 20, 2015 logo modernism, a new taschen book out next month by german graphic designer jens muller, is a brilliant catalog of 6,000 trademarks from 19401980 that reflect how modernist design ideals. Choose from over a million free vectors, clipart graphics, vector art images, design templates, and illustrations created. Everything there is to know about logo design master the art of logo design with this free ebook image. Organized into chapters by theme, this book explores how text, images, and ideas embed into a logo across media, music, events, fashion, and retailers. This book is a compilation of thousands of logos, alphabetically arranged.
This funky little book brings together diverse logos from across the worlds of fashion, the media, and music, and explains the creative process that went into creating them. Piportrait series poster by taschen and a great selection of related books, art and collectibles available now at. See the complete taschen icons series book list in order, box sets or omnibus editions, and companion titles. A taschen publishing title, it has that companys always excellent quality. In collaboration with eon productions, this trade edition of the james bond archives includes all the same stunning imagery and behindthescenes knowledge as the original xl book, just with a smaller format and a softer price tag. Over the last seven years, jens muller has been collecting and compiling modern logos created from 1940 to 1980.
Aug 02, 2017 this enormous book contains more or less 6000 logos. Each chapter is subdivided into form and styleled sections such as alphabet, overlay, dots, and squares. Sep 18, 2015 authored by jens muller, the logo moderism book from taschen brings together approximately 6,000 trademarks, focused on the period 19401980. The latest logo design book from taschen, entitled logo design, vol. May 09, 2017 please visit book depository for all these and plenty more disney books. Logo modernism is a brilliant catalog of what good. Please see comments below for complete links to every book featured in this video that is still in print too much text to. Working for taschen since 1987, she has published numerous titles on art, architecture, photography, design, travel, and lifestyle. Top 10 best logo books for logo designers in 2017 medium. Turning its searchlight on internationals corporate identity, this encyclopedia gathers. Logo modernism is a brilliant catalog of what good corporate logo.
The art of pinup hardcover book by taschen sideshow. Reviewing the most popular to the most rare logo books. The back cover says over six thousand, the taschen website says seven thousand logos are in these pages. So, after discovering a bookbinder in the vatican, they. Taschen s signed, limited edition sold out before the book even hit the stores, but this unlimited version, in a different, smaller format, makes the curse of lono accessible to everyone. Shes the head of the sexy books department of taschen, the upmarket publishing house founded by german entrepreneur benedikt taschen in 1980, which. The history of graphic design from taschen books print magazine. Blue soda promo logo design is one of those apparently simple areas of graphic design that actually contains many subtle nuances. Recipient of numerous national and international design awards, muller is creative director of vista design studio in dusseldorf, editor of the a5 book series on graphic design history, and author of logo modernism. Jul 14, 2016 in 1999, taschen designers mindmelded over the notion that a company that made small books could make a big, bigger, biggest book.
What are some nice sansserif typefaces to use for the body of. Who else would say exactly how much taschen has lost on its least lucrative books more than a million dollars in a couple of instances, or tell booksellers that some of his books arent actually any good. Ive bought these two at the same time and the difference is beyond comparison, clearly in favor of the latter. But if youre still wondering what inspiration you can soak up with graphic design, its worth checking out the recentlyreleased taschen book, the history of graphic design volume 2. Dezeen has partnered with taschen to give readers the chance to win a copy of modernism rediscovered, which features images. The taschen icons book series by multiple authors includes books best of bizarre icons series, starck icons series, 15th century paintings icons series, and several more. Examine the distillation of modernism in graphic design with this vast. How taschen seriously disrupts bookselling with amazing. Logo modernism, the taschen book, by jens muller book logo. How taschen seriously disrupts bookselling with amazing brand.
Her titles include the body part series, the art of pinup, psychedelic sex, and ren hang. Examine the distillation of modernism in graphic design with this collection of nearly 6000 logos from 1940 to 1980. In 1999 houplain made a film for alex gopher entitled the child that was set in a typographical environment in which words represented the urban environment. Almost limitless as a logo archive for the period, taschens logo. Masterpieces of fantasy art hardcover book by taschen. The cover is really hefty for a softcover and the pages are thick as well. Explore the world of logos with taschens logobook hypebeast.
Book logo free vector art 36,394 free downloads vecteezy. This book has 64 pages of representative illustrations. The world of book publisher logos caught our attention a few months ago with the celebrated redesign of harvard university presss logo, which went from a stodgy seal to a minimal grid built to last on paper and digital pages alike. All this adds up to a hardtobeat book on this popular subject. Taschen, founded in a small comicbook shop in 1980, is an international art publisher specializing in books on art, architecture, design, fashion, film, travel, and the odd sexy book thrown in for good measure. Logo design by julius wiedemann is an epic collection that gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation for companies, as well as people. The result is an affordable, compact yet comprehensive record of every single bond film ever made, beginning with dr. Logobook discover the worlds finest logos, symbols and. Across industry, media, music, and more, this farreaching collection explores the irrepressible power of a brands graphic representation. Almost limitless as a logo archive for the period, taschens logo modernism means business about the business of good design. This logoarchive extraissue intends to offer readers a sample of letters as symbols, presenting one example for each of the 26 letters, and tell the story of the book.
In 1999, taschen designers mindmelded over the notion that a company that made small books could make a big, bigger, biggest book. What typeface do taschen art books use for their cover. Good condition minor scratches and folds on pages and cover book is. The mother of all logo books logo modernism youtube. Ive recommended some of the best graphic design books before here on just creative design however i have not recommended logo design books before in the video below, i give an insight into 4 highly recommended logo design books along with a flip through of what you will find in each book. Logo modernism, the taschen book, by jens muller logo design. Our ambition is to improve global design standards in logo and identity design, and encourage businesses and designers to create original logo designs. A gallery and showcase of the best logo design inspiration in the world, featuring over 5000 logo s searchable by designer, shape, object, and style.
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